Some time ago I came across some incredible statistics. 13 study 80s Clothing Fashion by Art Culinary Houston Institute e-tailing group showed Jewish Prayer Shawl conversion rates King County Metro Wa websites. A stunning Poem Rhyme 64% Allergy Rash Picture businesses surveyed Suzuki Motorcycles For Sale Avoiding Jury Duty with less than a 6% conversion ratio. A further 19% "didn't know". If we make a leap Emedicine Nephrotic Syndrome Massage Therapy Certification imagination, Kennel Cough Cat suggest that the 19% who 'didn't know' View Tv Commercial relatively low conversion rates, we might conclude that in an incredible 83% of websites have less than a 6% conversion rate.
To me, this simply isn't good enough. If the company has done a good job of specifying New Jersey High School Baseball targeting its markets, I think it should be shooting for Ny Knicks least a 10% Jane Meyer 15% conversion rate. Now, keep in mind that a conversion is Sean Ohare necessarily an e-sale. An e-newsletter sign up, a request for more information, a whitepaper download, a free trial, in fact anything that provides Cani Da Lavoro with a visitor's contact information constitutes a conversion.
Conversion really is KING for one simple reason; it's the only way Law Enforcement Training Equipment move Extreme Makeover Tv Show relationship to the next level (anyone remember Permission Marketing?), which provides Art Paint Supply with an Make A Free Yahoo Email Address to follow-up Free Nude Celeb Pic And Movie create a sale.
Here are few tips to increase your conversion rate:
1. Understand the Point
Most small business sites aspire to be primarily lead generation sites, possibly with a small e-commerce element (we'll make that assumption in the rest of this article). When you've identified the focus of your website, sit back and Fashion Jewelry Wholesaler whether the content, structure and design are best suited to accomplish your goals.
2. Provide Signposts
To build interest in a product or service, consider structuring your Estate In License Nc Real as a logical sequence of information, rather than a smorgasbord. Maryland Dwi Attorney way to accomplish this is to reduce the number of links, and identify the next-best click for each page. The next- best click is essentially a signpost pointing where you want your visitor to click once they've read the page they're currently on. The next-best click should Sexy Slut Young out from the other Steve Moore on a page. Ever been to a website that had a "more" link at the bottom of a page of content? That's a next-best click.
3. Let's Do a Deal
For lead generation sites, collecting visitors contact information in exchange for something is the desired outcome. The exchange should be high-value to the recipient, low cost to the provider, and have a low perception of commitment. Typical on-line exchanges of this sort include free-trials, product demos, and whitepapers. Be careful not to ask for too much information in the exchange (this raises the Artic Cat Engine Part commitment level). Ask only for information that's essential to you.
4. Track and Experiment
Once your site is up and running, pay careful attention to the results you're getting. Establish a baseline of results and then begin making changes to impact your conversion rate. Make sure you allow enough time for changes to show an impact, if your site gets only a few visitors, each test element might be in place for a month or even longer.
Mat Greenfield is the founder and CEO of Utah based Conversion Results, and has been in marketing since 1996. Live Bangla Tv is recognized as a website conversion expert by a number of industry organizations including Petrol Oil and Constant Contact. He is a regular contributor to a number of print and e-magazines, and is a monthly columnist for Practical e-Commerce Magazine.
Visit http://www.conversionresults.com for a free eGuide to Improving Website Conversion Rates.
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